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Topics:
the science of product placement
Persuasion Techniques through 2018
persuasion knowledge as a defense against persuasion
web
web
https://academic.oup.com/jcr/article/21/1/1/1853712
author
Marian Friestad, Peter Wright
publication
Journal of Consumer Research
date
1994-06-01
A 3mb badly scanned copy of the full report is publicly available here.
To visit the web page, click the title or the word "web" or the URL.