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Product Placement Miscellany

the science of product placement      web

webhttps://theconversation.com/the-science-of-product-placements-and-why-some-work-better-than-others-165435
authorBeth L. Fossen
publicationThe Conversation
date2021-09-08

Documents:
persuasion knowledge as a defense against persuasion
webMarian Friestad, Peter WrightJournal of Consumer Research1994-06-01

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