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Apple as a Cult (with Steve Jobs as Original Cult Leader)
Psychological Tricks of Advertising Miscellany
Apple stores use the same mental tricks as churches
web
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https://www.atlasobscura.com/articles/we-asked-a-cultural-historian-are-apple-stores-the-new-temples
author
Sarah Laskow
publication
Atlas Obscura
date
2015-09-25
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