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Mere Exposure Effect

researching mere exposure effects to advertising      web

webhttps://www.researchgate.net/publication/287471079_Researching_Mere_Exposure_Effects_to_Advertising_-_Theoretical_Foundations_and_Methodological_Implications
authorAnthony Grimes and Philip J. Kitchen
publicationInternational Journal of Market Research
date2007-03-01

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