Mission is to make veganism mainstream.
We're working tirelessly to make veganism an easily-adopted and widely-recognised approach to reducing animal suffering and environmental damage. We do so through peaceful and factual dialogue with individuals, organisations and businesses.
We achieve this vision and mission by providing information, supporting and advising individuals and health professionals, caterers, manufacturers, and influencing policy makers. We also fund vegan initiatives set up by members and supporters, and work with volunteers and partners towards making our vision a reality. We work with the media to help reinforce a positive view of veganism and to help a larger audience see that veganism is a rewarding, enjoyable and viable lifestyle.
veganism / vegetarianism