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Supertopics:
Particular Cognitive Biases
Risk Assessment

Loss Aversion

reluctance to take a known loss, even when alternatives are riskier

Cross-References:

Subtopics:
webMark HulbertThe Street2020-04-29
webMaren Baars, Henning CordesFinance Research Letters2019-11-06
webLarry SwedroeAdvisor Perspectives2020-04-22