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Loyalty
Drumming Up Fear 2012 to Now
Identifying with Name Brand Products 2014 to Now
using fear to develop brand loyalty
web
web
http://www.dallasnews.com/business/money/2014/07/13/spending-smart-avoid-fear-factor-in-financial-decisions
author
Gregory Karp
publication
Chicago Tribune
date
2014-06-29
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