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Supertopics:
Marketing Techniques Miscellany
History Determined by Technological Innovation
Winner-Take-All Biases (Going Viral)

Diffusion of Innovations

authorEverett M. Rogers
publicationFree Press
date2003-01-01

Cross-References:
Contagious (Why Things Catch On) (pdf)
webJonah BergerSimon & Schuster2013-03-01