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Metaphor Project, The

Address   POBox 892
          Orinda, CA  94563
Voice     (925) 254-3304
Fax       (925) 254-3304 (same as voice)

Our particular mission is helping progressive activists learn how to frame their messages to reach the mainstream American public and their political representatives.

We do this by teaching people how to do “American Framing.” That means we show people how to use the colorful metaphors, images, catch phrases, and memes that are an ongoing part of our national political dialogue. Adapting phrases like “play by the rules,” or other “American” frames for use in our own messages is a natural way to evoke the best values we all share.

Index Keys
analysis       classes / courses       communications       culture jamming       framing       peace       propaganda       researchers       sustainability

This entry's contact information was last verified in August of 2015.

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