Address POBox 892 Orinda, CA 94563 Voice (925) 254-3304 Fax (925) 254-3304 (same as voice) Email email@example.com Web http://www.metaphorproject.org
Our particular mission is helping progressive activists learn how to frame their messages to reach the mainstream American public and their political representatives.
We do this by teaching people how to do “American Framing.” That means we show people how to use the colorful metaphors, images, catch phrases, and memes that are an ongoing part of our national political dialogue. Adapting phrases like “play by the rules,” or other “American” frames for use in our own messages is a natural way to evoke the best values we all share.
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