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This is the story of how Berkeley took on Big Soda - and won.
Berkeley's soda tax passed in a landslide in November 2014. This was a victory for health, for communities of color and their kids, and for people-powered democracy against one of the biggest global industries - Big Soda.
Berkeley’s soda tax is a penny-per-ounce tax paid by distributors of sugary drinks, like soda, energy drinks, and sugary coffee syrups. The soda tax established a panel of health experts to advise Berkeley’s City Council on how to use the tax money to support programs to reduce sugary drink consumption and improve children's health.
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